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The ABC of Service Design


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We tailor our courses for companies and different organizations. Request a quote for this course tailored to your needs!

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The Service Design Training guides participants through the principles, tools, and techniques needed for service design projects. Throughout the day, we cover the entire design process from start to finish. The training and workshop hybrid provide time to experience and experiment with service design tools in practice.

When you order the training as a custom implementation for your organization, you can choose the product or service to be processed during the day. The workshop is suitable as a starting point for designing a new product or for redesigning an existing product.


  • What is Service Design?
    • A good product will not be born in a void
    • Concepts
    • Customer Journey
    • Service Process
    • Double Diamond: Research, Analysis, Ideation, Testing, and Implementation.
    • Design Sprint
  • Experience: User Survey and Empathy Map
  • Experience: Value Proposition
  • Experience: Ideation
  • Experience: Service Blueprint
  • What will we learn today?

The length of the training is one day.

Why participate?

Experience and learn service design tools that help you build customer-centric products. You will learn to apply these techniques in your everyday work and enrich ideation around the product.

Who is this training suitable for?

Product Owners, Product Managers, Business Representatives, Project Managers, and other personnel from product and service companies who want to be more customer-centric.

No prerequisites required.

Teaching method

We want you to experience service design. Therefore, less lecturing and more hands-on group exercises.

In customized trainings, we can split the day into two 3.5-hour modules, and the training can be conducted in a classroom setting or through remote tools.

Request a quote for the training for your organization

Would you like this training for your own team? The training can also be customized to suit your organization’s specific needs. Request a quote for this training!

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