SOK Corporation is part of the S Group. SOK provides expert and support services to the cooperatives belonging to the S Group, such as chain management, assortment, procurement and marketing services. SOK is also responsible for the strategic steering and development of the S Group’s business chains.
SOK Smart Marketing is a pioneer and trendsetter in retail media in Finland and across Europe. It offers modern marketing that efficiently utilises data for advertisers as well as media and advertising agencies, bringing brands and customers closer together in S Group’s channels.
Towards better customer value with the support of product management
SOK Smart Marketing wanted to strengthen its product management capabilities, clarify its product vision, and build a business-driven agile development model. Taskmill’s product management expert acted as a key support for the change and ensured that the development work was based on a clear direction and produced genuine value.
Our product management expert supported the organization in clarifying its market position and value proposition, establishing a business-agile functional team, and implementing the OKR framework. Together, these initiatives created a strong foundation for product management development and strategic work.
Product strategy to guide development
Taskmill supported Smart Marketing in the systematic development of product management and ensured that the new ways of working became embedded in everyday operations. With the help of our product management expert, Smart Marketing developed its product strategy, analyzed the current state of its product portfolio, strengthened the team’s product management expertise, and created a product vision, product value propositions, and a portfolio growth analysis. These efforts provided the team with a clear direction and concrete tools for strengthening product management.
In everyday life, our product management expert ensured that the team’s product management capabilities continued to grow and that the product strategy began to guide product development and prioritization in practice. The expert also supported the organization of the team in a way that enabled it to respond to market changes, accelerate decision-making, and achieve its growth targets.
“With Taskmill’s support, we strengthened the team’s product management expertise and created a clear product strategy and operating model that ensure our work supports our goals and delivers genuine value to both customers and the business.”
— Jukka Veteläinen, VP, Retail Media, SOK