SOK Smart Marketing wanted to strengthen its product management capabilities, clarify its product vision, and build a more agile, business-driven operating model. Taskmill’s product management expert helped create a clear product strategy to guide development, prioritization, and customer value creation.
SOK Corporation is part of S Group. It provides expert and support services to S Group cooperatives and is responsible for the strategic steering and development of the group’s business operations.
SOK Smart Marketing is a pioneer and trendsetter in retail media in Finland and across Europe. It provides data-driven marketing solutions for advertisers, media agencies, and advertising agencies. These solutions help bring brands and customers closer together across S Group’s channels.
Strengthening Product Management to Create Customer Value
SOK Smart Marketing wanted to strengthen its product management capabilities, clarify its product vision, and build a business-driven agile development model.
Taskmill’s product management expert supported the transformation and helped establish a clear direction for development. The goal was to create genuine value for both customers and the business.
Our product management expert helped clarify Smart Marketing’s market position and value proposition. We also supported the creation of an agile, business-driven team and the implementation of the OKR framework.
Together, these initiatives created a strong foundation for developing product management and strategic ways of working.
A Clear Product Strategy to Guide Development
Taskmill helped Smart Marketing develop its product management practices systematically and embed new ways of working into everyday operations. Together, we developed Smart Marketing’s product strategy and analysed the current state of its product portfolio. We also strengthened the team’s product management expertise and clarified its product vision and value propositions. In addition, we created a portfolio growth analysis to support future development. These efforts gave the team a clear direction and practical tools for turning the product strategy into action.
The team’s product management capabilities grew through hands-on support. At the same time, the product strategy began to guide product development and prioritization in practice. Our expert also helped the team develop its structure and ways of working. This enabled faster decision-making and helped the team respond more effectively to market changes and pursue its growth targets.
Turning Product Strategy into Everyday Practice
The collaboration strengthened Smart Marketing’s product management expertise and created a clearer direction for the team. Product strategy began to guide development and prioritization in day-to-day work. The new ways of working also helped connect customer value, business goals, and product development more closely.
“With Taskmill’s support, we strengthened the team’s product management expertise and created a clear product strategy and operating model that ensure our work supports our goals and delivers genuine value to both customers and the business.”
— Jukka Veteläinen, VP, Retail Media, SOK